Final Music Video

Evaluation Part 2

Evaulation from harry arnold

Evaluation Part 4

How did you use media technologies in the construction and research, planning and evaluation stages? There were a variety of media technologies that I used to help me produce my music video. In the planning stage I found inspiration for my music video from watching other music videos on youtube. I watched videos from artists in a similar genre to what I wanted to produce. This helped me get inspired and learn key elements that make up a music video. I then storyboarded what i wanted my music video to look like. After I had came up with a narrative and drawn this, I scanned this into a computer. This helped me sync up the shots to the music. After this I made the storyboard into an animatic. I edited and put this together on Final Cut Pro. This helped me get a vision of what my music video would look like and what types of shots I would use. When constructing my music video I used a DSLR camera, lighting, white screens and Final Cut Pro to put my video together. I used the DSLR camera to take a variety of different shots in different angles such as close ups and mid shots of the performers.I used lighting to improve the light in the rooms I was filming as the natural light had a yellowish tint to it. To edit my footage together I used Final Cut Pro. I used a variety of different effects to help achieve my desired psychedelic and VHS look to my video. This would have been very hard to do without the technology final cut offers. For the evaluation I have used different technologies such as DSLR camera's to record a green screen analysis to answer one of the questions. I have also used powerpoint and microsoft word. Using different technologies helps make the evaluation more visually pleasing and varied.

Evaluation Part 3

Track listing Progress

 Here is the progress on my tracklsiting. I have edited the image to create a psychedelic effect. I have also added a bar code as this is conventional for digipaks. I will add the track listing and publishing info to the track listing back panel

Digipak Panel

Here is the fourth digipak panel. This panel shows the artist in a different setting to the other ones.I used the same editing techniques as throughout the whole digipak to keep the theme constant.

Final Music Video

Track listing Panel

This is the track listing back panel for my digipak. This panel shows the consumer the name of the songs, the publisher of the music and a bar code. The font is again the same as the one used throughout the digipak and it is the same font as the band logos. I edited the image on the back cover so that it created a distorted and out of focus on the image but also keeping its clarity. The colour scheme of the digipak flows through this panel keeping it all consistent.

Digipak Panels

This is an additional panel on my digipak. I kept the colour theme constant throughout the digipak and used the same effects. The font is also the same as the one seen throughout the digipak. This panel is to indicate that this panel features the lyric booklet.

Digipak Panels

Here is the 3rd panel of my digipak. This panel is inspired by the artwork of Andy Warhol. To achieve this effect I made the images negative and adjusted the colours. I made the photos into a collage. This is to show the audience the band in some 'natural' poses.

Props

 

Here a number of the props used within my music video. These are instruments typical for my artists and are commonly scene in the grunge rock genre. I have used close up shots of these instruments with my music video to show the being played. All of the performers in my music video each actually play these instruments in real life. This helped when capturing the performance of the video as they all actually learnt the song on their instrument.

Evaluation Part 1

Evaluation Part 1: " In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? "

Music videos have many conventions that can change from different music genres. However, most music videos follow the theory laid out by Goodwin and include some sort of narrative. Other key conventions of music videos are close ups of the artist whilst lip syncing, footage in sync with the music and the narrative relating to the lyrics.

I researched into many videos from my artists genre, grunge rock, until I had found the key elements commonly seen in grunge music videos. What I noticed was that most of these music videos were very performance heavy. This inspired me to create music video that was performance heavy but included lots of visual on screen effects. Also as grunge was prominent in the 90's I wanted my video to have a VHS inspired look to it. 

I began to brainstorm ideas and start planning for my music video. I decided on a colourful, psychedelic and raw looking style for my video. The way that my video challenges toucan music video conventions is that it focuses more on the bands performance and heavy use of editing rather than a big story like narrative. However performance based videos are conventional for bands in the rock genre.

My music video starts of with a shot of a turntable needle being placed on a spinning vinyl record that I shot. This conforms to the conventions of real media products as it is a use of intertexualtiy referencing a scene from Tarantino's movie Death Proof. This shot also suggests the video will have a 'vintage' look to it due to vinyl being an old way of listening to music. As my video progresses and the singing comes in I used a number of close ups to show the main performer singing in time and in sync the lyrics of the song. This is a convention shot seen in many music videos. I also used a number of different types of shots to film the other band members playing their instruments. I shot a close up of the drums being played and adding them into the video so that they synced up with the beat of the song and matched the drum fills.

After the bridge of the song you see the whole band come together into one room. This is again a conventional music video feature. This was used to keep the flow of the music video progressing and not to become boring by seeing the same shots over again. I filmed the band in a small room to give the performance an intimate look to it to replicate what it would be like seeing the band live in a small venue.

Seen throughout the video is quick shots of items commonly associated with rock and roll such as guitars, leather jackets and boots, jewellery, alcohol and recording studios. This helped the music video have some sort of narrative to it and to show an audience what a typical day in the life of a rockstar might include.

The music video features heavy usage of effects found in final cut pro. These effects include prism, negative, colour correction, bad tv and projector. All of these effects when used together can give you a very raw VHS look to it matching the aesthetic of the band. The colour correction allowed me to manipulate the colours of the footage to help my achieve my desired vibrant look.

Analysis Plan

Final evaluation of my media coursework for my music video-evaluations

1) In what ways doe your media product use, develop or challenge forms and conventions of real media products?



2) How effective is the combination of your main product and ancillary texts?



3) What have you learned from your audience feedback?



4) How did you use media technologies in the construction and research, planning and evaluation stages?

Front Cover

On the right is the final cover for my digipak and on the left is the original photograph.
The original image is from a painting my friend done and he allowed me to use the image for the my cover. I heavily edited the image to create a visually psychedelic cover.  I edited the colours so that they fitted the colour scheme of my digipak. I done this through experimenting with different effects on photoshop such as flipping the negativity of the image and changing the hue and saturation of the image. I added a background to the image that I created on photoshop from a luck experiment. To get this background I cropped out the background of one of my artists photos and began to experiment with how I could manipulate the image simply out of procrastinating. The result was an image that fitted as the background for the front cover perfectly.

Photo Editing

This is an example of how I plan to edit the photos for my digipak. I have experimented with different effects on photoshop to come up with a psychedelic look. I made the image a negative first and applied different colour filters until I found something I liked. From the photo my favourite part is the way Dom's shadow looks due to the effects which makes the shadow appear in two different colours. I will use these effects throughout my digipak keep a constant colour theme throughout.

Font

After doing some research into different typographies, I decided to use this font:

I decided on this font I liked the psychedelic look it had to it. The font catches your eye and it bold and stands out. I also like the roughness to the font which makes it look almost like it is hand draw matching the raw feel that the band capture within their music. This will match up with the manipulated images on my digipak which will also have a eye catching psychedelic feel to them. 

Costumes

For the costumes for my artist I was inspired by the look of 90s grunge bands. This style included band t shirts, flannel shirts, funky shirts and jeans (sometimes ripped)
To make the artist appear my real I changed the outfits in the photoshoot so that they would differ to the outfits seen in the music video. I feel that the aesthetic of the digipak and music is complimented by the outfits and it helps give the whole package a genuine feel.

Artist Photos

Here are two photos from the photoshoot of my artist. These images will appear on the digipak and on the magazine advert. I used a brick wall for the background and setting for the images as this is a setting often used by rock bands. The inspiration comes from The Ramones's debut album cover artwork seen below:


I used natural lighting for the images as it was a bright sunny day when the photoshoot took place. I am happy with how the images turn out and I will not need to re shoot as I have a variety of good images I can use for my product from the shoot.

Magazine Advert Green Screen Analysis

Digipak Green Screen Analysis

CD Disks

Here are the CD disks to go along with my digipak. These disks feature a segment of the album cover  along with the same typography as seen on the cover. They are labeled CD 1 & 2 along with 'album' and 'studio extras'. The studio extras disk is a bonus feature to the digipak which will be a dvd showing the making of the album.
The disks have the same colour scheme which match the rest of the digipak. The disks will slot into the casing of the digipak.