In the 1990s, a number of technical codes became common:

In the 1990s, a number of technical codes became common:

• Most common form of editing associated with the music promo is fast cut montage 
• Many images impossible to grasp on first viewing thus ensuring multiple viewing
• Spilt screens, colourisation are also commonly used effects
• Non-representation techniques, in which the musical artist is never shown, become more common
• Lack of edits, Long take/steadic also a common experimenaton