Technical Codes
Editing
- The most common form of editing associated with the music promo is fast cut montage
- Multiple viewing
- Slow pace and gentle transition to establish mood.
This os particularly apparent for the work of many female solo artists with a broad audience appeal, such as Dido.
- Often enhancing the editing are digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of spilt screens, colourisation and of course blockbuster film style CGI.
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