Briefs
When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations.
The set briefs are as follows:

The purpose of this unit is firstly to assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2); and finally to assess candidates’ ability to undertake, apply and present appropriate research (AO4). The unit requires candidates to engage with contemporary media technologies, giving them the opportunity to develop their own skills in these technologies. It also enables them to develop the skills of presentation that are required for further study at higher levels and in the workplace.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. From this brief, candidates will produce:

• a media portfolio, comprising a main and ancillary texts;
  
• a presentation of their research, planning and evaluation in digital format(s).
  The media portfolio will be produced through a combination of two or more of the following media:
  

• Video
  
• Print
  
• Web-based
  
• Audio
  
• Games software
  Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
  

• Ablog
  
• DVD extras
  
• A podcast
  
• A powerpoint
  
• A Website
  
• Or a combination of two or more of the above.
  
  
  
  
  
  

  Briefs
  1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
  

  

  • a website homepage for the band;
    
  • a digipak for the album’s release;
    
  • a magazine advertisement for the digipak.