Thursday, 22 September 2016

Goodwin's Theory

There's a set of rules and conventions for Goodwin's theory of music video's,
These set the boundaries for analysis.

These include:


  • A relationship between the song and visuals.
  • Intertextuality references.
  • Notion of looking.
  • Voyeurism.
  • Demand of the record label.
  • Performance based, narrative based or concept based music video. - Narrative and performance.
  • Star Image (protagonist), lots of camera shots making him/her the centre of attention.

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