Adorno and Horkheimer
Theodor Adorno was a philosopher, sociologist and composer was born in 1903 He lived until 1969 and was a leading member at the Frankfurt School in Germany, along with Max Horkheimer who was a philosopher and sociologist, born in 1895 and lived until 1973. Horkheimer was also a member of the Frankfurt School of social research. Both Adorna and Horkheimer were German theorists who fled Germany during World War II from Geneva and they moved to New York in 1935.
The pair wrote the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. Within this book, they both came up with the theory that pop culture essentially is a commodity and that it is mass produced to please wide mass public. This can be done in many different forms of media sucg as films, radios, pop music and music videos. They beilieved that certain idelogies and beliefs/messages could be put into (sometimes subliminally) these formats to convey a message to a mass audience.
The pair wrote the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. Within this book, they both came up with the theory that pop culture essentially is a commodity and that it is mass produced to please wide mass public. This can be done in many different forms of media sucg as films, radios, pop music and music videos. They beilieved that certain idelogies and beliefs/messages could be put into (sometimes subliminally) these formats to convey a message to a mass audience.
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